Our Story

Novaesta was founded by Nova Marcelli with a simple vision: to create a place where women feel recognized, valued, and inspired through carefully curated lingerie that celebrates individuality. What began as a passion for meaningful design has grown into a boutique dedicated to comfort, quality, and confidence—from the inside out.

The Beginning
Nova’s journey started with a lifelong appreciation for beauty, craftsmanship, and the quiet confidence that comes from wearing something made with care. Inspired by her experiences exploring intimate fashion and diverse global influences, she set out to design a space that would honor every woman’s unique style and story. In 2017, Novaesta was born—a boutique devoted to self-expression and contemporary femininity.

The Philosophy
At Novaesta, lingerie is more than a garment—it is a form of self-expression. Each collection is consciously curated with a focus on fit, quality, and timeless design. From elegant lace sets to effortless everyday essentials, every piece reflects Novaesta’s belief that true style begins with confidence and authenticity. The brand’s mission is to make every customer feel comfortable, supported, and beautiful in their own way.

The Experience
Novaesta offers a welcoming and personalized shopping experience, guided by a team that values connection and care. Each visit is an opportunity to explore styles that make you feel confident and empowered. Whether through thoughtful fittings or styling advice, the experience is designed to help every woman find pieces that reflect who she is—naturally and genuinely.

The Future
What defines Novaesta is its commitment to transparency, inclusivity, and sustainability. The brand continues to grow with an emphasis on ethical sourcing and lasting quality, building trust through honesty and craftsmanship. Novaesta’s promise is to continue creating lingerie that not only looks beautiful but makes women feel empowered, supported, and at home in their skin—one thoughtful design at a time.