Novaesta is a women’s lingerie boutique nestled in the vibrant community of Sydney, Australia, founded by Nova Marcelli with a heartfelt mission: to create a space where women feel truly seen, celebrated, and empowered. Nova’s vision was born from a deep belief that lingerie is not just about what you wear beneath your clothes—it is about embracing your unique story and owning your confidence from the inside out.

The Beginning

Growing up in Sydney, Nova was inspired by the rich diversity and creative spirit around her. After experiencing the intimate fashion cultures of Europe, she returned with a passion to build a space that would nurture connection and self-love in her own community. In 2017, Novaesta opened its doors as a boutique dedicated to more than fashion—it is a place where every woman’s individuality is honored and uplifted.

The Philosophy

Novaesta’s collections go beyond fabric and lace; they are carefully chosen to celebrate every shape, size, and journey. The boutique believes that empowerment starts with feeling comfortable and beautiful in your own skin. Nova hand-selects each piece with care, ensuring it reflects authenticity, inclusivity, and effortless elegance—because true style radiates from personal confidence.

The Experience

Walking into Novaesta feels like stepping into a circle of support and understanding. The boutique’s warm and inviting atmosphere encourages women to slow down, explore, and reconnect with themselves. Nova and her dedicated team provide personalized fittings and thoughtful styling advice, fostering an environment where vulnerability is embraced and every customer leaves feeling stronger and more radiant than when they arrived.

The Future

Rooted in Sydney’s local community, Novaesta is more than a store—it is a movement toward kindness, empowerment, and authentic connection. As Nova continues to nurture the boutique’s growth, the focus remains on sustainability, inclusivity, and building a space where every woman feels at home, confident, and inspired to tell her own story—one piece of lingerie at a time.